What Brian Tracy can teach us about personal success
By Philip Amiola
"Are you kidding me? Brian Tracy? I must be there. Wow!"
"I've booked the next available flight to Lagos. Can't wait."
Those are some of the reactions that greeted an announcement of Brian Tracy's visit to a Nigerian organisation in June 2014.
Acclaimed as the most listened to audio author on personal and business success in the world, the Canadian born American speaker has written and produced hundreds of audio and video learning programs together with over 70 books some of which have been translated into as many as 28 languages. His self-confessed goal is "to help you achieve your personal and business goals faster and easier than you ever imagined."
Born in 1944 to a poor labourer in Vancouver, Canada, Brian Tracy had a firsthand experience of poverty. He and his three brothers often got their clothes from charities because their parents could barely make ends meet in spite of being decent and hardworking people with good values. Rather than resigning to fate, Tracy devoted himself to understanding why some people succeed while others fail.
Through extensive personal study and disciplined pursuit of a rich and fulfilling life, Brian Tracy experienced a remarkable transformation that took him from failure, dejection and several suspensions at school to a life of remarkable success. His books offer insights into fundamental principles of success like goal setting, dealing with procrastination, successful selling and other themes which reflect his personal experience.
You may find it difficult to believe that this highly resourceful author once worked as a dishwasher after barely managing to make it through high school. Not long after that, he got his first job in sales and steadily rose to the top. He achieved this by reading everything he could about sales, and speaking with successful salespeople to know what they were doing so he could learn from them and replicate their success.
More than anything else, Brian Tracy is an avid reader. “Starting when I was 23 or 24, I read all the classics, Napoleon Hill, Claude Bristol, OrisonSwettMarden. I laid a foundation for myself in success literature,” he says. Apparently, this helped to lay a solid foundation for his career as an author with bestselling books like Eat that Frog, No Excuses, Maximum Achievement, Business Strategy, Goals and many other resources on business success and personal effectiveness. He has a way of packaging deep wisdom and insight into pithy statements like the following:
12 Brian Tracy quotes to inspire you
All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose.
You cannot control what happens to you, but you can control your attitude toward what happens to you, and in that, you will be mastering change rather than allowing it to master you.
Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities or make the money that you want without becoming very good at it.
People with clear, written goals, accomplish far more in a shorter period of time than people without them could ever imagine.
Goals allow you to control the direction of change in your favour.
Just as your car runs more smoothly and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your thoughts, feelings, emotions, goals, and values are in balance.
Your greatest asset is your earning ability. Your greatest resource is your time.
Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, 'What's in it for me?'
No one lives long enough to learn everything they need to learn starting from scratch. To be successful, we absolutely, positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goals.
You have to put in many, many, many tiny efforts that nobody sees or appreciates before you achieve anything worthwhile.
Whatever we expect with confidence becomes our own self-fulfilling prophecy.
The more you seek security, the less of it you have. But the more you seek opportunity, the more likely it is that you will achieve the security that you desire.
Brain Tracy speaks four languages and has been to more than 107 countries across six continents. He is happily married with four children. Check out his personal website to learn more about him and access lots of free resources.